StoryChic
branding, visual identity
StoryChic is an app designed for influencers and trendsetters who are interested in promoting their personal brands on social media platforms. The app enables users to create tailored pre- and post-editing content to enhance their online presence.
The rebranding project aimed to update the brand's image and introduce a fresh look and feel. The previous icon, a stylized S, was too similar to many of its competitors' logos. Therefore, the project sought a new logo that would help the brand stand out from the crowd. The sparkling eye icon represents how each individual sees the world in their unique way. And, along with the bold lettering, reinforce the perception of uniqueness and originality. The brand's new direction is completed by a bright and youthful colour palette.
COMPANY:
Wondershare
ANO:
2022
Chief Designer: Shantanu Jahagirdar
Marketing Director: Shearer Wang
Project Management and Strategy: Vardaan Gautam
Branding and Visual Identity: Luiza Gondim
