Back to School
art direction, web design
In 2022, Wondershare, a tech company with a diverse product portfolio, launched a back-to-school campaign for its video creativity products. This included the Filmora video editing software for both desktop and mobile, as well as the Democreator presentation software. The campaign targeted three main segments: students, educators, and parents. The design solution was created based on fun elements from the products that could connect with the audience using vibrant colours and energetic animations.
To achieve their goals, the marketing designed a promotion featuring attractive prizes such as Macbook Air and other video creativity tools. This initiative aimed to effectively showcase Wondershare's products and provide incentives for users across the education spectrum.
COMPANY:
Wondershare
ANO:
2022
Chief Designer: Shantanu Jahagirdar
Marketing Director: Shearer Wang
Project Management: Eric Liu
Content: Elliot Chan
Lead Art Director & Motion Design: Guilherme Veloso
Art Direction and Key Visual: Lu Gondim
