Filmora at vidcon
art direction, web design
In 2023, Wondershare Filmora, a video editing software company, sponsored VidCon Anaheim - an annual convention that brings together influencers and fans.
The first part of their marketing campaign focused on young creators with "Project Go Viral", which offered funding to boost their channels with equipment and a trip to VidCon.
During the event, the campaign targeted attendees by showcasing the product at a booth with an exclusive landing page that offered discounts and invited creators to form partnerships. Additionally, there were print materials, such as a billboard at the venue.
COMPANY:
Wondershare
ANO:
2023
Marketing Director: Shearer Wang
Project Management: Una Chiu and Eric Liu
Content: Vanessa Ng
Lead Art Director & Motion Graphics: Guilherme Veloso
Art Direction and Visual Identity: Lu Gondim
Video and Photo: Andres Lopez and Timothy Hoggan
